For years, I talked about it. For years, I gave it away for free (more in the next section). For years, I lacked the bravery to step into the wild, shielded by a full-time job and numerous excuses for why I couldn’t, shouldn’t or otherwise. Finally, I took the step; I took the leap and […]
Quite often, entrepreneurs become such out of frustration of finding a solution to a problem. Sometimes they launch a business that solves a problem they experienced in the past; take Kevin and Melissa Kiernan, a married couple from Waldwick, New Jersey, who became overnight entrepreneurs when they eventually got fed up with animals raiding their […]
In part one of our Strong Marketing Plan Series, we will explore market research—what it is, why it is important, and how you can conduct it to help your small business. To achieve sustainable business growth, you must first get to know your customers, your competitors, and your industry. Market research is the process of […]
Last week the live caterpillars arrived for my daughters’ anticipated butterfly launch later this month. Watching these caterpillars (which has mildly repulsed me, but I’m charging forward in the name of Motherhood & Science) over the past several days, has inspired me! As I’ve watched these, once pinky nail sized creatures, move up and […]
If I asked you what the one thing holding you back from being a millionaire is, what would you say? If you answered, “debt” or “not enough income” or “my family isn’t wealthy”, you’ve created money blocks in your life that are working against you. Our mind is the most powerful tool we have in […]
If your business involves selling a product, you are probably looking for ways to improve sales. A sales strategy will focus your efforts on your most important customer audiences, existing or potential. Here are the most important things to keep in mind when designing a sales strategy. Create a sales plan. Having a document […]
Check out an excerpt from my latest ebook! Chapter 2: Channel Your Inner B.O.S.S.
Owning your own company is an exhilarating experience for many people. You have finally put your ideas into fruition and you want to get the most out of your company. The only problem is that you fear your business may fall victim to the same thing that many small businesses have succumbed to: that no […]
A business coach is one of the most important things you can have when you are trying to grow your business. It doesn’t matter what industry you are in – strategy & growth need to be top focuses, and often, you cannot do it alone. Here are some tips to ensure you make the most […]
Before planning any marketing strategy, project or venture, a small business owner needs to focus on planning methods as well as the best assessments in order to help their company go forward. SWOT analysis has been proven to be extremely effective, identifying the strengths, weaknesses, opportunities and threats of the business. By studying this, you […]